rv loans
case study
9 Month Performance Review
2x more conversions 648% more applications 55% overall savings
challenge
Spark Interest in Online RV Loan Applications from Qualified Buyers
solution
Showing Them What They’re Missing
Our team developed an online marketing mix consisting of Paid Search, Meta, Doppio® Display, Retargeting, and Connected TV placements to reach potential buyers in the discovery and decision stages of their customer journey.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for RV loan applications, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
The performance marketing mix successfully generated 8,080+ unique pageviews, along with 824 application starts, form fills and calls, resulting in a 10% conversion rate.
Additionally, the campaign achieved a cost-per-lead value of less than $33, while comparable automotive dealerships paid $200-250 when going after the same audience. mhp.si accounted for 99% of all online, RV loan conversions during this time period.
4.17% Industry Average (Google)
