student
checking
case study
3 Month Performance Review
4x more conversions 61% savings 337% More Applications
challenge
Generate Student Checking Account Interest and Leads
Showcasing opportunity and potential.
solution
Family-Driven Solutions, Maximum Reach
Our team established a strategic, performance marketing mix of Paid Search, Meta, Doppio® Display, Retargeting and Connected TV to reach parents and teens searching for more information on student checking accounts.
Paid Search
We leveraged the power of Google’s paid search ads to target individuals specifically searching for student checking accounts, reducing wasteful spending.
Meta
Targeting ads through Facebook and Instagram reached audiences as they were spending time scrolling through social media and allowed them the opportunity to take immediate action.
Doppio® Display
After we honed in on our target audience, we were able to retarget them on a household level with Doppio® data layers. Audience members might see display ads on any device including phones, tablets, computers and more.
Retargeting
We used Doppio®, our proprietary targeting platform, to retarget individuals who had visited the site before. Potential customers were shown display ads while they browsed the internet.
Connected TV
Using Doppio®, we reconnected with customers who had demonstrated interest in the product on our website with targeted ads on streaming and Connected TV platforms.
This generated 3,900+ direct web sessions and 717 conversions (completed applications and calls). This means that 18 out of every 100 people converted on our campaign, resulting in a cost-per-lead less than $29.
With strategy.performance.results. at the wheel, mhp.si helped the client see 337% more completed applications over just three months and 99% of all online conversions came from mhp.si ads.
4.17% Industry Average (Google)
