Automotive Marketing Case Study

We wanted to get relevant information to potential buyers and make sure the website was performing as well as possible, so our team got to work pulling analytics and keyword reports to inform our strategy. 

By pairing content marketing and technical SEO, we created a robust list of vehicle pages, ranging from a manufacturer’s model updates and new releases to specific cars currently on McLarty Daniel’s lots. Our SEO Team worked closely with our Content Team to narrow down specific keywords that would let us effectively publish landing pages and web content that didn’t overlap with other dealerships’ SEO efforts. 

Best practices for SEO call for refreshed meta description, slug, accessible rich internet applications (ARIA) tags and image descriptions, which our team instituted in every SEO page we developed, all to curate the ultimate ROI for our client and an informative/accessible experience for shoppers. 

Our Content Team also began refreshing McLarty Daniel Ford’s Google Business Profile to provide their audience with up-to-date information and services. This would not only give the brand a presence in local searches tied to “Ford dealerships”, but establish it as the premier Ford dealership in the area. 

The images and posts we uploaded gave customers a “behind the scenes” look into the dealership’s layout, events, staff and everyday operations, creating brand familiarity and trust in its services.