Arkansas Economic Development Commission Case Study

We started by establishing three audiences. The first is Target Site-Selectors, such as professional consultants with an interest in available land or buildings. We also wanted to reach C-Level Executives, the ones who call the shots and make the business decisions. But our third (and sometimes overlooked) audience is Need-to-Know Legislators, Media and local EDOs. These are individuals in the public and private sectors with an active interest in economic development, either in-state or out of state. 

These audiences allowed our Account Services, Creative, Video and Media Teams to come together and develop “Tech Talent” and “Make Your Move” recruitment campaigns for the client. Creative assets and strategies utilized to help us answer the question “Why Arkansas?” for business leaders included case studies, targeted InMail messages, native videos, industry report downloads, lead generation forms, newsletter content and more.